Brand Social Strategy

branding & social media strategy — april 6, 2026

this project develops a full brand social media strategy through the creation of a defined brand persona, supported by competitive analysis, audience research, and structured content planning. it explores how branding translates across digital platforms and how consistency in voice, visuals, and messaging shapes audience perception and engagement.

the presentation includes strategic direction for content creation, tone, and visual identity, as well as an analysis of competing brands to understand positioning within the same digital space. this process identifies how brands differentiate themselves while still aligning with platform culture and user expectations.